A collection of short experiments I’ve been creating to explore different ways of working with AI and how it can fit into an animation workflow.
The process usually starts with an idea and concept art that I create myself. I use that as the foundation to develop the visual direction and build my prompts, then experiment with different AI tools to generate and refine the shots while keeping the style and characters consistent.
I had fun working on this animated spot for a coffee brand called Obsesso, built around the idea of obsessing over coffee, “more espresso, less depresso.”
The campaign flips the typical “coffee takes you places” idea and instead highlights that coffee is what actually keeps you going and getting things done.
For the visuals, I used a stylized look inspired by Brawl Stars, generating initial images and iterating between MidJourney, Photoshop, and Freepik to refine the final aesthetic.
The animation was created using Veo 3, with upscaling done in Magnific to improve quality and consistency.
Audio was generated using ElevenLabs via Freepik, and the final edit, including pacing, transitions, and sound, was completed in Adobe Premiere Pro.
